Comments on: How To Deal With Analysts: #3 Know The Analysts http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/ Oh please, not another Mac bigot Thu, 20 Nov 2008 17:26:10 +0000 http://wordpress.org/?v=2.6.3 By: Curt Monash http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-537 Curt Monash Tue, 05 Feb 2008 17:01:01 +0000 http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-537 Robin, One more tip -- leverage the fact that most analysts blog. See who writes about your area. That said, Tekrati's list of 100 top analyst blogs has a lot fewer than 100 firms -- but it's a good start even so. CAM Robin,

One more tip — leverage the fact that most analysts blog. See who writes about your area.

That said, Tekrati’s list of 100 top analyst blogs has a lot fewer than 100 firms — but it’s a good start even so.

CAM

]]> By: Tips from analysts about how to interact with them more effectively « SageCircle Blog http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-529 Tips from analysts about how to interact with them more effectively « SageCircle Blog Tue, 05 Feb 2008 12:55:32 +0000 http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-529 [...] How To Deal With Analysts: #3 Know The Analysts [...] [...] How To Deal With Analysts: #3 Know The Analysts [...]

]]> By: Robin Bloor http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-518 Robin Bloor Mon, 04 Feb 2008 14:27:46 +0000 http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-518 Thanks for the feedback. I think getting the initial analyst database populated is one of the bigger challenges for people who are inexperienced in AR. Paying for a starter position is the obvious solution. My problem with AR consultants stems mainly from the fact that no AR consultancy operations ever tried to form a relationship with me or any other analyst I know beyond gathering some basic data. However they may be very useful in advising on how to deal with the big analyst companies. How to deal with Gartner, IDC etc. is a big part of the job. Thanks for the feedback. I think getting the initial analyst database populated is one of the bigger challenges for people who are inexperienced in AR. Paying for a starter position is the obvious solution.
My problem with AR consultants stems mainly from the fact that no AR consultancy operations ever tried to form a relationship with me or any other analyst I know beyond gathering some basic data. However they may be very useful in advising on how to deal with the big analyst companies.
How to deal with Gartner, IDC etc. is a big part of the job.

]]> By: Barbara French http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-500 Barbara French Fri, 01 Feb 2008 21:12:06 +0000 http://havemacwillblog.com/2008/01/30/how-to-deal-with-analysts-3-know-the-analysts/#comment-500 Robin, Thanks for citing Analyst Profiles, much appreciated. This is a good series of posts for Analyst Relations professionals. I like your story about Oracle. It reminds me of a "fireside chat" I used to have with overly aggressively vendor executives in these situations. It usually started with, "Don't confuse dominating the conversation with getting the analysts to listen." Naturally, I disagree with your assertion that AR consultants do not provide good value. Several AR consultants subscribe to Analyst Profiles to compile a basic list and then add their own research on analyst influence and business connections to vet a list of influencers for each client/project. Admittedly, I don't know what they charge. Can someone do all that without a consultant? Yes. I agree with you there. DIY types make up the majority of the AR community -- especially the folks doing AR as one small part of a broader charter. It isn't just at start-ups; your insights will be helpful to many working at tech providers with no need for full-time AR staffing. Robin, Thanks for citing Analyst Profiles, much appreciated. This is a good series of posts for Analyst Relations professionals. I like your story about Oracle. It reminds me of a “fireside chat” I used to have with overly aggressively vendor executives in these situations. It usually started with, “Don’t confuse dominating the conversation with getting the analysts to listen.”

Naturally, I disagree with your assertion that AR consultants do not provide good value. Several AR consultants subscribe to Analyst Profiles to compile a basic list and then add their own research on analyst influence and business connections to vet a list of influencers for each client/project. Admittedly, I don’t know what they charge.

Can someone do all that without a consultant? Yes. I agree with you there. DIY types make up the majority of the AR community — especially the folks doing AR as one small part of a broader charter. It isn’t just at start-ups; your insights will be helpful to many working at tech providers with no need for full-time AR staffing.

]]>