What you see here is the Pervasive Data Integrator. It is exactly what it appears to be – a data hub, that can be used as the central point for data transformation between applications of any kind, including delivery to the usual suspects of data warehouses and data marts. What is interesting about it is:

• It is what Data Junction has evolved into, so it embodies the full capabilities of the traditional Data Junction product set (kinda as illustrated.)
• It supports a whole series of SaaS offerings including SalesForce.com (well “duh”), NetSuite, QuickBook Online, Siebel CRM On Demand and others.
• It offers it’s own API so if you can’t use any of the ready-to-roll interfaces that Pervasive offers as a matter of course, you can build your own.
• It can provide a near real-time service, if desired, for some data feeds.
• Believe it or not, Pervasive also offers a cloud-based service (OK, that’s not so hard to believe, Everyone-And-His-Dog, Inc. will be offering a cloud based service soon, but ETL from the cloud is still a little surprising.)

I’ve already posted about Pervasive’s MetaData Warehouse idea. When when you put that together with a data hub like Data Integrator, then you have something very powerful.

The River That Never Dries Up

The reality of Pervasive is that it has built its house on the banks of a river than isn’t going to dry up. The endless streams of data simply gush more and more every year, and while the recession may dry up a few of its tributaries, the river of data itself will simply grow in size, as it always has done since the advent of the commercial computer.

This is not the whole Pervasive story, by the way, but it’s enough to explain why its shares didn’t fall out of bed when the DJIA did.

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