I would also argue that the rates are a little deceptive. If you follow the blogs you so often run into people who say “After many years in MS world I switched to Macs, and now I will never look back.” My point is this: many people who give high rankings to Windows laptop X do so in comparison only to other Widows machines. If they ever had a Mac, I believe many would rate their current machines much lower. (Just a hypothesis)

Again – what is driving the conversion is the User Experience. The goal of Total Quality Management (TQM) is to “exceed customers expectations.” This is Apple’s modus operandi.

I found your post comments while searching Google. Very relevant especially as this is not an issue which a lot of peaople are conversant with….

Their prices are slightly higher than their competitors and so is the quality and the innovativeness of their products. For decades now everyone wants Apple to bring out a product at a lower price to compete with the low balling Dells of the world.

LOWER PRICE? They don’t play that game! Thought everyone would have gotten that by now.

My apologies, that 60 was a typo, it should have read 60%. I’ve corrected it. Yes 60% is huge but do remember this is a technology company where appreciation of what Apple delivers is likely to be higher.