This isn’t so much a campaign as a set of postings, written from personal experience, providing advice on how to deal with analysts. Unfortunately, it proved popular enough for it to take on a life of it’s own. Originally it was a vague campaign aimed at making my job easier and it’s slowly turning into an informal attempt to document “who does what to whom and how”:
How To Deal With Analysts: #1 The Pre-Briefing
How To Deal With Analysts: #2 AR or PR?
How To Deal With Analysts: #3 Know The Analysts
How To Deal With Analysts: #4 What Do Analysts Do?
How To Deal With Analysts: #5 The Research Game
How To Deal With Analysts: #6 The Gartner Gorilla
How To Deal With Analysts: #7 The Statistical Gorilla
How To Deal With Analysts: #8 Pay for Play?
How To Deal With Analysts: #9 Product Comparisons
How To Deal With Analysts: #10 The Virtual Circle
How To Deal With Analysts: #11 Kicking the Tires
How To Deal With Analysts: #12 Analyst Abuse
How To Deal With Analysts: #13 The Analyst Presentation
How To Deal With Analysts: #14 The Analyst Briefing
How To Deal With Analysts: #15 Influence (Part I)
How To Deal With Analysts: #16 Influence (Part II)
How To Deal With Analysts: #17 Blogs
How To Deal With Analysts: #18 Amplified Influence
How To Deal With Analysts: #19 White Papers
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